Two blurred people standing before a wall covered in small printed images and logos

How the work
actually gets done.

Three ways of working with cine.gallery, from a commercial production company, a photography studio and an in-house brand team. Each is a composite of how members use the product; no organisation is named.

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Composite accountsDrawn from how members work. Details are representative, not attributed; nothing here is a quote.

A dimly lit room with a desk and two monitors
A commercial production company

Six pitches a month, one visual archive.

Every treatment starts as a gallery. Won or lost, it stays searchable, so the next pitch starts from the last one rather than from an empty page.

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A person standing on a road by a body of water and mountains
A photography studio

The shot list is the gallery.

References are gathered while scouting and arranged into the order of the day. The client gets one link, and it is current until the shoot.

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People are arranging photos on a table
An in-house brand team

Agencies stopped asking for the folder.

Approved imagery lives in a team gallery with downloads on. Partners get a link instead of a transfer, and the link is the only version.

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Different work. The same three habits.

A production company, a photographer and a brand team have almost nothing in common in what they make. What they share is how references move: gathered fast, arranged for someone else, and needed again long after the job that found them.

The accounts above are how those three habits look in practice — and what changed once the references lived in one place instead of five.

What they have in common.

  1. 01

    One gallery per job

    A pitch, a shoot or a campaign gets its own gallery on day one, and everything found for it goes there first.

  2. 02

    One link per audience

    Clients, partners and departments each get an address that stays current. Nobody is sent a v2.

  3. 03

    Nothing is thrown away

    Won or lost, shot or shelved, the gallery stays searchable — so the next job starts from the last one.

Find your own way of working.

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Start with one job: one gallery, one link. Fourteen days is long enough to know whether you can go back.

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